Hey, I’m Lottie, a Senior Art Director in luxury womenswear fashion.
Art direction, the fashion industry—they have this aura of mystique, like some exclusive club you need an invite to join. But as someone who’s had to learn on the fly, I want to change that.
THE ART DIRECTOR is an attempt to make this industry more accessible, pulling back the curtain on trade secrets, debunking myths and stigmas, and sharing insightful, valuable advice I wish I’d personally read ten years ago.
Why Pay?
Every week, I share one free article—sometimes two if I’m feeling extra generous—covering industry insights, emerging trends, campaigns I love, or quick tips to sharpen your visual eye. But for my paid subscribers, I go even deeper. You’ll receive at least four exclusive, actionable deep dives every month that uncover what being an art director really means, plus one or two lighter, but just as valuable pieces.
When I started this newsletter, my goal was to open doors and share what I’ve learned. While pay-walling some articles might seem counterintuitive, I hope you see it as an investment in the time and energy I pour into these pieces. I’m committed to packing them with value—insights and knowledge you won’t find anywhere else online. Because let’s be honest: the industry can be unnecessarily gatekept, and it shouldn’t be this hard to access meaningful advice.
I offer flexible pricing plans, but at the very least, subscribing is like buying me one matcha a month. In return, you’ll get access to actionable, no-BS insights designed to elevate your career and creative thinking. Why not trial it out?
For my freelancers and SME owners out there—YOU CAN EXPENSE THIS SUBSCRIPTION as an educational resource or tool✨
Some Articles To Begin With…
What No One Will Tell You About Art Direction #2: Coming Up With "The Big Idea"
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