Pinterest To Portfolio #3: Pitching Your Idea
Why The Pitch Can Be More Important Than The Idea Itself, How to Sell In Your Creative Idea (And Actually Get a Yes)
The hardest part of working in a creative field? Creativity is subjective.
Unlike spreadsheets or sales charts, there’s no universal truth to design or storytelling.
You’re dealing with aesthetics, concepts, and visuals—things that are open to interpretation, personal taste, and, let’s be honest, everyone’s unsolicited opinions.
This is both the curse and the thrill of creative work: everyone’s a self-proclaimed expert, and every pitch is a potential battlefield.
If you want to ✨thrive✨ and not just survive in this industry, you need to master the fine art of pitching.
Not just presenting an idea—selling it. There’s a delicate balance between adapting to useful feedback and standing your ground when your vision is being misunderstood.
Why? Because even the best ideas can die in the room if they aren’t pitched effectively.
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Each article follows a chronological, step-by-step breakdown of the creative campaign process—whether you’re working for a client, agency, or in-house for a brand. This week, I’m diving into the art of the pitch: why your brilliant ideas might not be landing and how to make sure they do.
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The Art of Pitching: A Creative’s Survival Guide
Pitching is storytelling—one that gets people to not just hear your idea, but feel it.
Mastering the art of pitching can mean the difference between your ideas staying in your head or seeing the light of day. It’s not just about what you’re saying—it’s about how you’re saying it, and I’ve learned exactly how to do it from working alongside some of the best creative directors in the industry.
From pitching to Dolce & Gabbana Beauty to Adidas, I’ve honed techniques that help turn “good” ideas into undeniable ones that clients can’t wait to green-light.
Below are the essentials of how to craft and deliver a pitch that lands, especially in person.
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